Always do what you are afraid to do

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New technology provides new opportunities. In many industries, new innovative companies creates new opportunities by using new technology in new ways, and often succeeds at the expense of established companies that are too concerned about yesterdays mechanisms.

In this presentation from the BreakFastForward seminar the 18th of June 2013 at MediaFront I presented some of these changes using my own experience with designing, producing and distributing my new photo-book; "Mzungu by Jarle Naustvik".

A project that had been impossible only a few years ago, but is now a possibility due to new players such as and who dare to challenge traditional thinking, by offering smart and user-friendly tools and services, built on new business models adapted to the current market.

For more information about my photo-book project or this presentation, please us this contact form.

Hello Mzungu

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Det er med en god blanding av spenning, stolthet og lettelse at jeg deler min nye fotobok; MZUNGU med omverden, og har lagt den ut for salg på Blurb Bookstore. Spent fordi jeg er nyskjerrig på hvilken reaksjon jeg får på boken. Stolt fordi jeg har fullført et mål jeg satte meg for 2 år siden, og sist men ikke minst, lettet fordi det har vært en spennende, men lang og tidkrevende prosess.

Prosjektet startet tilbake i desember 2010 på en "Jorden Rundt" reise med min kone Helene. En fantastisk opplevelse i seg selv, men også en unik mulighet til å utforske og utvikle meg videre som fotograf. Syv måneder senere og med nærmere 40.000 bilder i bagasjen startet det til tider håpløse arbeidet med å strukturere, rangere og velge ut bilder jeg ønsket å ta med videre i prosjektet.

I dag mer enn to år etter at jeg startet prosjektet er boken; MZUNGU endelig en realitet og klar for å deles med omverden. Det har vært to spennende år hvor jeg har lært masse ikke bare om fotografering, men også om konseptualisering, bearbeiding av bilder og ikke minst digital trykkprosess. I arbeidet med boken har jeg fått fantastisk hjelp og støtte fra flinke folk rundt meg som har bidratt sterkt til å forme boken slik den har blitt.

MZUNGU inneholder en spennende blanding av fotografier fra ulike deler av verden bearbeidet i sort/hvitt. De fleste oppslagene i boken er individuelle par som sammen formidler en historie, andre presenteres som dobbeltsider for å gi ønsket uttrykk. En smakebit av boken kan ses fra forhåndsvisningen over eller på

MZUNGU kan kjøpes i tre ulike utgaver fra Blurb BookStore. Hovedboken er en Premium coffee table utgave på 190 sider i formatet 30x30cm. Denne utgaven fåes også som eBook for Ipad. Boken finnes også i en noe mindre standard utgave på 128 sider i formatet 25x20cm. Bøkene produseres med materialer av beste kvalitet fra Blurb´s ProLine serie.


Standard Edition:
Hardcover 25x20cm, 128 pgs/116 images
Paper: ProLine Uncoated 100# / 148 GMS
$99.00 USD
Preview Book | Buy Book

Premium Edition:
Hardcover 30x30cm, 190 pgs/163 images
Paper: ProLine Uncoated 100# / 148 GMS
$269.00 USD
Preview Book | Buy Book

Premuim eBook Edition:
ebook, (iBooks for iPad format)
190 pgs/163 images
$ 12.99 USD 
Preview eBook | Buy eBook
Jeg håper at boken kan være til inspirasjon for andre som bærer på en drøm om å sette i gang et tilsvarende prosjekt eller gi inspirasjon til å reise og utforske den fantastiske verden vi lever i.

Er du interessert i mer informasjon om prosjektet/boken eller har en tilbakemelding du ønsker å dele med meg, send en e-post til

Boken leveres med Hardcover "Dust Jacket" omslag, ProLine Charcoal cover og ProLine Charcoal sluttark. Bildene er trykket på et ubestrøket papir med eggeskall tekstur fra Blurb´s ProLine serie. Et papir av beste kvalitet på hele 148 gr, noe som gir fin detaljering i bildene, lite gjennomslag og fin tyngde.

Inspiration: Montreal time-lapse project

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A great time-lapse project from Stephane Hoareau/Timecode Lab showcasing the relationship between Montreal, its citizens, and winter.

Montreal By Winter from Timecode Lab on Vimeo.

WORK: Gulltaggen 2013

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Two weeks ago I did my third assignment for INMA as a photographer for the Gulltaggen event in Oslo Spektrum. Two exiting days with a lot of hard work, but also a great possibility to experience and listen to some interesting international speakers such as Harper Reed and Jim Messina from the OBAMA 2012 campaign.

Below are some of the shots from the event this year. Hope you like them!
Visit for larger and more images from the Gulltaggen 2013 event.

Mikhael Paskalev

Øyvind «Vinni» Sauvik

Harper Reed (OBAMA 2012)

David Shing (AOL)

Jim Messina (OBAMA 2012) 
Luke Williams (NYU) 
Mike Walsh (Tomorrow)

Gulltaggen is the largest event in Norway and the Nordic countries within digital marketing, communication, innovation, leadership and creativity. It has by far become the best arena for sharing competence, knowledge and networking.

The MP3 Experiment, Oslo

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Improv Everywhere causes scenes of chaos and joy in public places. It was created in 2001 by Charlie Todd, Improv Everywhere has executed over 100 missions involving thousands of undercover agents.

Tuesday, April 23 at 5:00 PM the MP3 Experiment took place at Egertorget in Oslo as a part of the Gulltaggen 2013 conference.

Stunning slow motion shots/video

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By manipulating still photos from the WWF archive Make Productions created these stunning slow motion shots. Fantastic work and effects! Love it!

WWF PARALLAX SEQUENCE from Make Productions on Vimeo.

A perfect day in Uroa

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Two years ago on this date (3rd of January) I was lucky to spend some relaxing and peacfull time on a long white sandy beach close to the small village Uroa at Zanzibar Island. I had a great time observing the local fishermen and kids fishing and playing at the beach.

These are some of the shots I took this date two years ago.

Last Christmas

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Tomorrow it´s time to load up the car and head to the mountains again. One of my yearly highlights with fantastic Norwegian winter landscape just outside the door and a lot of oportunities to get some nice shots if you manage to get up in the morning.

These are some of the shots I took last christmas holiday. I had some fantastic peacefull trips, almost all alone with the nature and my camera gear.

Oslo Wood

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I have always been fascinated by water and reflections. These shots are from a "I don´t know what I´m doing, but it sounds like an idea" session I did tree years ago. The first photograph below made it all the way to #1 place on Flickr Explore the 5th of March 2009

Behind the scenes: I used my dinner table which has a dark surface, and sprayed water on top of it. Behind the table I placed a Oslo Wood lamp that gave a warm golden glow and nice reflections in the organic forms that was created from the water. The camera was placed on a tripod with a shutter speed from 2,5 sec up to 10 sec.
Oslo WoodOslo Wood

Wildlife Safari Photography


Back in Januar 2011 I visited Tanzania as a part of a journey "around the world". Tanzania is one of the best safari destinations you can choose in Africa. There's an incredible amount of wildlife in a wide variety of national parks and game reserves, some of which only receive a hand full of tourists every year.

I was lucky to spend 16 days on dusty roads trough Tanzania, from Dar Es Salaam in South East to the city Musoma in the North West of the country. During this trip I visited four national parks. Selous Game Reserve in the South, Lake Manyara National Park, Ngorogoro Conservation Area and Serengeti National Park in the North.
Wildlife photography is great fun but quite a challenge. You need to be prepared for anything in seconds, and changing lenses is always a risk with all the dust. During this trip I used a Canon 7D switching between a Canon EF 17-40mm f/4.0 and a Canon EF 70-200 f/4.0 lens. As a supplement I used a Nikon D3000 with a Sigma 150-500mm f/5-6.3 lens.

These are some of the photographs I did as an assignment for Paka Adventures during this trip. The images is used at their webpage; and on different kinds of brochures, posters and books.

You can see a selection of the shots from the slideshow below or see all the photographs in this collection on Flickr.